Charlie is an Executive Director at System Shift and has, for almost 30 years, advised governments, foundations, social entrepreneurs and cities on innovative strategies to create public goods. A life fellow of the RSA and a visiting professor at the Institute for Innovation and Public Policy, he sat on the board of the Paul Hamlyn Foundation for eight years and is a trustee of the Raspberry Pi Foundation. He’s fascinated by people who lead ambitious social transitions. Charlie was a co-founder of the the System Innovation Initiative. Before that he was an award winning journalist, Industrial Editor and Tokyo Bureau chief of the Financial Times, a graduate of Oxford University. 

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Celia is an Executive Director at System Shift. Previously she was a Director at the UK’s innovation foundation Nesta for a decade, where she led the organisation's strategic foresight function and established cross-sector funds. In research and policy roles in think tanks and NGOs, she has led research into the systems impacting the lives of families and young people - such as the built environment, online spaces and the care system. A Fulbright Scholar, Celia has held fellowships at the GovLab in New York and the Foundation for Young Australians in Melbourne. Celia is a graduate of Oxford University and New York University’s Wagner school for public service. She was trained in systems psychodynamics and organisational change management at London’s Tavistock Institute.

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Selected papers and reports:

Minister for the Future (Prospect Magazine) 

Foundation Horizon Scan: Taking the Long View (Nesta)

In Loco Parentis (Demos)

Ways to see a system: tracking innovation trends (Nesta)

Petra is the Director of Programme Delivery at System Shift, working at the intersection of ambitious ideas, deep collaboration, and practical execution. With more than a decade of experience across the social innovation and creative sectors, she has built organisation-wide innovation capability at the UK’s innovation foundation Nesta, and shaped high-profile programmes such as its flagship event, FutureFest.

She has worked closely with senior leadership in strategic foresight, systems innovation, and communications, and has supported high-performing innovation teams through periods of growth and change. She brings deep experience in leading complex initiatives and building meaningful relationships with stakeholders across different fields.

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